Ho Chi Minh City-based Vietcetera, a digital medial network originally created for millennials and Gen-Z, will broaden its target demographic after getting $2.7 million in pre-Series A funding. The capital was raised over two rounds this year, led by media-focused venture firm North Base Media.
Other investors included Go-Ventures, Gojek’s corporate venture arm; East Ventures; Summit Media; Genesia Ventures; Hustle Fund; and Z Venture Capital, the corporate venture arm of Z Holdings, which is owned by SoftBank Group and Naver Corporation.
Vietcetera was founded in 2016 by Hao Tran and Guy Truong and now claims an audience of 20 million users per month. Its advertisers include AIA Life Insurance,