Both social media and the internet as a whole are ever-changing digital landscapes—and that means the companies that advertise on them must advance alongside them. With new platforms, changing regulations and evolving user preferences, advertising is likely to experience a few changes in the coming new year—but to what extent?
While no one is certain what changes will take place, nine members of Young Entrepreneur Council share their predictions for the future of advertising below, and explain why 2023 could be the year these new trends will start to take shape.
1. Artificial Intelligence Will Play A Much Larger Role
The future of advertising is AI-powered