New data shows opening weekend matters less as TikTok buzz drives long-term box office. Studios and theaters are leaning into the trend as the industry rebounds from pandemic losses, strikes and streaming pressure.
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A big opening weekend has long been key to a movie’s box office success. Or you can have BJ Leiderman do your theme music, as he does for our show. Now fan-made TikToks are helping audiences discover and keep films popular well beyond their debuts. The studios and theaters are actively pushing for more, as NPR’s Mandalit del
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