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Most entrepreneurs are getting YouTube completely wrong. They’re copying entertainment creators, chasing viral moments and treating their channel like a content graveyard instead of the powerful authority-building platform it actually is.
Here’s what they’re missing: YouTube now captures over 12% of total television viewing time, which is more than Netflix, Disney or any major network. When you upload a video, you’re not competing against other YouTubers. You’re competing against prime-time television.
This changes everything about how you should approach the platform.
Related: Turn YouTube Into a Business Growth Engine With These Easy Tactics
Why traditional YouTube advice doesn’t work for entrepreneurs
Most creators obsess over