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Let’s be real: Most founders don’t need more marketing tactics. There is a ton of content out there about how to handle your marketing — so much that it’s overwhelming.
Marketing also accounts for a large part of business budgets, adding up to nearly 10% of the cost for the average business.
It’s easy to chase trends, try to be on every platform, run ads without understanding ROI and slap together messaging that changes every other week. When you do that, it just leads to more confusion for your audience and usually, a waste of money.
Overcomplicated marketing strategies generally come from