Meet The Boss: Sian Gabbidon’s Path From Startup To Global Powerhouse

Sian Gabbidon is a British businesswoman, e-commerce brand owner, marketing agency co-founder, and public speaker. She also won series 14 of BBC’s The Apprentice, winning an incredible partnership with mogul Lord Alan Sugar as her prize.

Sian launched SNME through Instagram whilst studying at university, and in partnership with Lord Sugar, it went on to become a global loungewear brand with seven-figure retail partnerships in the likes of Walmart and Frasers.

Though Sian has found huge success with her multiple businesses, she came from humble beginnings. As a working-class young woman from Leeds in the North of England, her journey is an inspiration to all generations,

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