Businesses that persuade their customers to subscribe for their products and services have a huge advantage: they can have far more confidence and visibility about the revenues they’ll earn over the months and years ahead. However, these businesses still face a familiar problem – they must invest upfront to drive growth and scale while managing cashflow and liquidity on an ongoing basis. Enter Pipe, a US start-up with an innovative new solution to help square the circle.
Pipe’s lightbulb moment was to recognise that the recurring revenues produced by these businesses could be regarded as a valuable asset class. After all, a broad range of investors are desperate to