By Beck Bamberger, founder of BAM by LLYC, a PR firm for VC-backed tech startups, as well as OnePitch, a pitch platform for journalists and publicists.
All of my company’s clients are techies, nerds and hard-core tinkers. They like to measure everything, and typically they do because our agency exclusively represents venture-backed startups that live on data. Naturally, one of the first questions we get when chatting with a founder of a VC-backed startup about PR and media relations is: “So how do we measure this stuff?” The good news is that there are handfuls of tools and methodologies that exist today to satisfy any venture-backed startup.