It is time to break free, say Kausambi Manjita and Barada Sahu, the co-founders of e-commerce platform Mason, which is today announcing a $7.5 million seed funding round. E-commerce businesses all around the world can do better with their own online stores than by tying themselves to Amazon, the founders argue.
Mason’s hypothesis is that millions of e-commerce retailers are on Amazon largely because they appreciate the fact that the marketplace’s technology makes it easier to run their businesses. “Thanks to solutions such as Shopify it’s pretty straightforward to launch an online store, but actually running it is much more difficult,” says Manjita. “That’s why retailers feel they need