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For years, marketers have been obsessed with metrics and data-driven strategies, optimizing for numbers more than people.
Don’t get me wrong, data is important in marketing. But many of us have operated with the mindset that if we just gather enough numbers, we can predict exactly what will drive success. With every click, view and interaction being tracked, we’ve been rooted in data and perfect attribution models.
It’s easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift when it comes to measuring success. I know I