Roughly 25% of factory-farmed animal proteins in the U.S. are consumed by dogs and cats each year, and Petaluma is on a mission to reduce that percentage. Garrett Wymore and Caroline Buck created Petaluma in 2019 after struggling to find dog nutrition that equally prioritized their pets and the planet.
Petaluma brought its oven-baked formula to market in 2021 after two years of research and development and launched a single-ingredient jerky less than a year later. The Oakland-based company has since attracted a loyal customer base across direct-to-consumer and third-party e-commerce channels, and Petaluma just made its retail debut in partnership with Erewhon Market in January.