Large Player Expands Into Latina Market With Help From A Startup’s Exit

In an industry—event planning services—that was rocked to its core by Covid-19, Kim Gamez finds satisfaction in having an exit. After Mi Padrino shrank during the pandemic, the startup didn’t have the exponential exit she and her investors had hoped for; nonetheless, it had one that was good enough. The terms of the deal were not disclosed.

The company’s value was its large Latina user base, social media following, and trusted reputation.

In 2015, when Gamez and her husband were asked to be padrinos for their niece’s quinceañera, they were delighted. In Latin America, padrinos sponsor different aspects of a celebration, including the dress, venue, music,

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