Large Player Expands Into Latina Market With Help From A Startup’s Exit

In an industry—event planning services—that was rocked to its core by Covid-19, Kim Gamez finds satisfaction in having an exit. After Mi Padrino shrank during the pandemic, the startup didn’t have the exponential exit she and her investors had hoped for; nonetheless, it had one that was good enough. The terms of the deal were not disclosed.

The company’s value was its large Latina user base, social media following, and trusted reputation.

In 2015, when Gamez and her husband were asked to be padrinos for their niece’s quinceañera, they were delighted. In Latin America, padrinos sponsor different aspects of a celebration, including the dress, venue, music,

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

GM pauses sales of Chevy Blazer EV over software issues | CNN Business

New York CNN  —  GM has paused sales of its brand new Chevy Blazer EVs after some customers reported...

Crypto’s 2023 was marred by fraud and scandal. It was its best year ever | CNN Business

New York CNN  —  Crypto’s 14th year in existence was one marred by scandal, bankruptcy, fraud and regulatory squabbling....

The Tantalizing Mystery of the Solar System’s Hidden Oceans

The original version of this story appeared in Quanta Magazine.For most of humankind’s existence, Earth was the only known ocean-draped world, seemingly unlike any...