New York —
Kraft Heinz is reinventing some of its well-known pantry staples that have fallen out of favor with consumer tastes.
In the coming months, a new version of Kraft Mac & Cheese bolstered with nutrients is rolling out to rival a fast-growing competitor; Capri Sun is cutting sugar and entering the competitive sports drinks category; and Kool-Aid is being enhanced with electrolytes to take on Liquid IV.
Modern makeovers of Kraft Heinz’s aging products signal a new direction for the struggling business after scrapping a planned breakup in February. The food conglomerate is also