Klarna’s CEO Used an AI Clone of Himself to Report Quarterly Earnings. Here’s Why.

Was that Klarna CEO Sebastian Siemiatkowski on the screen or an AI clone?

When “buy now, pay later” fintech company Klarna reported its first-quarter financial results this week via video, it placed a realistic AI clone of Siemiatkowski, 43, front and center. The clone started the one-minute, 23-second presentation by admitting it was an “AI avatar, here to share Klarna’s Q1 2025 highlights.”

Related: ‘Not Necessarily Super Excited About This’: Klarna’s CEO Says AI Can Take Over All Jobs, Including His Own

According to Klarna’s first quarter 2025 results, the company hit 100 million active consumers in the first quarter of 2025, a new record and the fastest growth in two