Apple called its App Tracking Transparency framework one of the most impactful moves towards creating a more private ecosystem, but recent independent research shows that it is not really effective against third-party trackers and doesn’t block the transfer of personal or device data either. The core premise of the ATT framework was to offer users more transparency about their data, such as which apps collect information, what data they extract, and how it is shared. More importantly, each app was mandated to ask users explicitly about tracking via a pop-up notification.
Of course, the likes of Facebook, whose coffers are generously filled by its massive advertising business, wasn’t too happy about