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I was recently asked, “What trends should we be watching out for in terms of the future of PR?” Well, according to my 75-year-old mother — and lots of other interested observers — the future of PR looks like it’s populated with a little AI, some more AI … well, okay, entirely with AI.
If you’re a business owner considering letting AI run your PR show for you, let me tell you why that’s a bad idea. Don’t get me wrong — I’m a fan myself; I’ve steadily been incorporating AI tools and tasks into my daily workflow, and I get