Drinkware company MiiR started a new tradition in 2019 during the chaos of Black Friday. They decided to give 100 percent of their sales to a nonprofit. Three years later, it’s become a tradition.
And this year, they’re aiming for a higher goal: $100,000 for three organizations — National Young Farmers Coalition, Bean Voyage and Conservation Lands Foundation.
For three days over the Black Friday weekend (November 25th through 27th), MiiR will be donating 100 percent of sales to these three non-profit partners. This means that every dollar spent over that typically busy gift-buying weekend will go directly to one of the three groups, directed at