Instagram on Thursday announced a new feature called “quiet mode,” which aims to help users focus and set boundaries with friends and followers.
When the option is enabled, all notifications will be paused and the profile’s activity status will change to ‘In quiet mode.” If someone sends a direct message during this time, Instagram will automatically send an auto-reply notifying the sender that “quiet mode” is activated.
While the feature applies to all users, Instagram appears to be focusing on teens. Instagram is pitching it as a tool to help with studying and prompting teens to turn on the feature “when they spend a specific amount of time on Instagram