Instagram is paying creators tens of thousands of dollars to bring new users to the platform.
The tech giant has been quietly running a program called “Referrals,” which compensates U.S.-based creators when new users visit Instagram through links shared by creators, Business Insider confirmed with Meta.
Related: Instagram Is Offering TikTok Creators Up to $50,000 Per Month For Exclusive Content
The invite-only, limited test allows creators to earn a maximum of $20,000 in two ways: Earning $100 for every new user who makes an Instagram account through their links or receiving $100 each time 1,000 new users navigate to Instagram via their links.
Instagram creator Courtney Canfield, who runs an Instagram page