The Twin Cities region is home to more than 3 million people, including nearly a third who identify as people of color and a growing immigrant population. In many ways, it serves as a microcosm of the U.S. population, which continues to become more racially diverse, especially among younger generations. These demographic changes have economic and social implications, prompting some businesses to innovate the products and services they offer to better serve younger, more diverse customers and address systemic barriers that maintain the status quo.
These include legacy redlining practices by some banks and other institutions that refused to issue mortgages, insurance, and other financial products