No one really wants to fail. Admitting that you called it wrong, disclosing that you couldn’t make it work and announcing layoffs and closures isn’t how anyone planned their business journey. And yet failure happens every day, and it happens to almost every entrepreneur. But what if, instead of failure meaning defeat and hopelessness, it could mean better business success?
David Robson is an award-winning science writer specialising in the extremes of the human brain, body and behaviour, and he understands how failure can be channelled into success. The clue is in how you document and tell your story, and therefore how you frame the role failure plays
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