How Two Former Sales Pros Turned Their Big Idea Into A Seven-Figure Business

Abram Liverio and Todd St. Louis were frustrated. As sales representatives for the medical technology company Stryker, they had to obtain schedules from 73 hospitals one by one, to make sure operating-room instruments and other devices were delivered on time. They knew there had to be a better way.

But there wasn’t at that time in 2013—and they spotted opportunity. Dreaming of creating a cloud-based database for real-time scheduling, they liquidated their 401(k)s to hire a developer, left their six-figure positions behind and launched OR TRAX, a Tampa Bay-based startup.

“We took a chance,” says Liverio, 39.

With no corporate jobs to support them, they were

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