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For every one dollar businesses invest in public relations (PR), they earn an average of $5.50 back in media coverage. For this reason and more, major corporations consider PR indispensable.
PR can make a big difference for companies and organizations of all sizes, however. As consumers’ trust in traditional advertising and marketing has waned, PR has emerged as a vital part of strategic business communications. This is especially true at key moments in an organization’s development, such as in the months before launching a new enterprise, product or service.
The problem with traditional advertising and marketing
Research has shown that customers today are