How To Adjust Your Content Marketing Strategy In Response To AI-Powered Search Engines

By Vlad Gozman, a serial entrepreneur and the founder and CEO of involve.me. Follow @vladgozman on Twitter.

The internet as we know it is about to change. On February 6, Google unveiled Bard, a conversational AI service to be integrated into Google Search. This new technology is designed to interact with users in a more human-like way, understanding queries the way a person would. Around the same time, Microsoft held a Bing and ChatGPT event, highlighting a new search engine tool that will allow users to receive answers generated by AI in a bubble above the search results.

The integration of large language models into search

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