Five years ago, Svetlana Kordumova, the founder of Pixyle AI, which is today announcing a €1 million seed funding round, was struck by a frustrating irony. Studying for a PhD in artificial intelligence and computer vision at the University of Amsterdam, she spent her days working on sophisticated systems capable of identifying complex images at great speed. Back home, indulging her passion for fashion, she struggled to find the clothes she wanted online because so many retailers offered such a poor online experience.
“We were doing this amazing stuff with AI and I wasn’t seeing any of it in real life,” Kordumova recalls. “I often knew exactly what I