Growing up in Pakistan, high-school friends Rooshan Aziz and Taha Ahmed, the founders of edtech start-up Maqsad, were very conscious of their good fortune. Aziz struggled with dyslexia but his parents were able to afford after-school academic support that enabled him to complete his education. Ahmed, meanwhile, benefited from a series of academic scholarships that gave him a headstart in life.
Fast forward to the Covid-19 pandemic, Aziz and Ahmed were both working in London, and watched with horror as Pakistan tried to move to online learning, but found itself unable to scale up a technology platform capable of supporting large numbers of students. The crisis acted