The allure of ecommerce is the opportunity to sell to a huge online audience – to grow your business far more quickly using the power of the internet. But this promise overlooks the practical difficulties of ecommerce: in particular, the need to fulfill the orders made by all those new customers, and to do so on time and cheaply, or risk jeopardising your relationship with them before it has even got going.
Enter the logistics platform Locad, which is today unveiling an £11 million Series A funding round as it seeks to grow its cloud-based logistics software platform in Asia. Locad takes the daunting task of fulfillment off ecommerce
→ Continue reading at Forbes - Startups