How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies

In today’s digital age, SEO isn’t an optional marketing strategy. It’s essential. However, many business leaders don’t understand the key research components needed to run a successful SEO campaign. All too often, I see companies choose target keywords based on gut feeling without having conducted the proper research. This approach causes businesses to invest time and resources into ranking for a keyword that won’t impact their bottom line.

Instead of guessing what keywords will advance your marketing goals, choose target keywords based on robust research. Search intent and keyword research are vital to a successful SEO campaign. Keyword research provides insights into what questions, phrases and

→ Continue reading at Forbes - Startups

More from author

Related posts

Advertisment

Latest posts

The Tantalizing Mystery of the Solar System’s Hidden Oceans

The original version of this story appeared in Quanta Magazine.For most of humankind’s existence, Earth was the only known ocean-draped world, seemingly unlike any...

The Role of Scholarships and Grants in Financing Education

Applying for scholarships and grants helps students pay for college. In some situations, these awards allow people to obtain a degree they wouldn't be...

EV, hybrid and gas-powered: Some interesting cars coming in 2024 | CNN Business

CNN  —  Next year will see the introduction of some new, genuinely affordable electric vehicles as well as...