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I’ve always believed that consistency beats intensity. At the gym, I exercise for 30 minutes daily, rather than several grueling hours once a week. Every morning, I commit to writing 400 words, which I much prefer to banging out half a book in one caffeine-fueled haze. In the early years of building my company, there were no massive funding rounds — just showing up day in, day out, solving problems and improving my product one step at a time.
That’s why this quote from Atomic Habits author James Clear has always stuck with me: “You do not rise to the level