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The most dangerous words in product development are: “Our users will love this.” I’ve heard this declaration in countless product meetings, usually followed by months of engineering work and ending with the quiet disappointment of underwhelming user adoption. The culprit? Confirmation bias — our brain’s maddening tendency to seek out information that supports what we already believe.
As product managers, we’re hired to make decisions. We analyze markets, gather requirements and prioritize features. The problem is, once we’ve developed a hypothesis about what users want, we start filtering all incoming information through that lens. Ambiguous feedback gets interpreted as supportive. Negative