Businesses are falling short of their potential because they lack the means to access insight that would unlock faster growth. So argues Houseware, a US-based start-up that is today announcing a $2.1 million seed funding round that it hopes will help accelerate sales of its data and insight platform.
Houseware is targeting the popular software-as-a-service (SaaS) sector, where businesses worldwide are racing to achieve sustainable growth – and to overcome macroeconomic uncertainty and volatility. “Many SaaS businesses are reaching maturity but they lack the cross-functional data they need to make rapid progress,” says Divyansh Saini, the CEO of Houseware, who co-founded the business with colleague Shubhankar Srivastava. “We want