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Busy Philipps wasn’t trying to disrupt the celebrity marketing model when she first cried on Instagram stories. She wasn’t pitching brand deals or testing a strategy. She was just being real. But it turns out that unfiltered vulnerability — streamed to millions — wasn’t just cathartic. It was transformative.
Long before “authentic marketing” became a buzzword, Philipps was living it. And in doing so, the Freaks and Geeks and Dawson’s Creek actress discovered something Hollywood had long taught her to avoid: Being yourself online can actually be a superpower.
“Since I was a teenager, how I was portrayed in the media was