Her Multimillion-Dollar Business on a Give-Back Mission Sells Out of ‘Cult’ Products During Back-to-School Season — Here’s Why People Set Their Alarms to Buy

When Jacqueline Tatelman and her husband, Scot Tatelman, founded a nonprofit summer camp for hundreds of kids growing up in New York’s under-funded neighborhoods in 2009, they didn’t yet know that the experience would lay the foundation for a new business with a major give-back mission: STATE Bags.

Image Credit: Courtesy of STATE Bags. Jacqueline Tatelman.

“The first couple of summers, [campers] were coming to camp with their stuff in trash bags or plastic bags with holes in them,” Tatelman says. “We knew that a lot of them were coming with everything they own for one week away and that they were living in foster care, transitional housing, being

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