Opinions expressed by Entrepreneur contributors are their own.
Chris Brown doesn’t just run food trucks. He runs a broadcast studio on wheels.
At World Famous, every truck doubles as a stage, outfitted with cameras, livestreams and even Ring doorbell cameras. Brown, who calls himself “China Man Live” when streaming, oversees five food trucks along with four restaurant locations across Florida and Georgia.
Customers don’t just line up for food; they put on a show for his cameras. Some dance. Some rap. One woman even played the harmonica. Brown turned those moments into the “Chat with China Man” giveaway, a bracket-style competition where fans compete on camera for a $10,000 prize.