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Joe Crisara didn’t set out to be a business coach. Like most tradespeople, he started with a toolbox, some hands-on skills and the dream of working for himself. But six years into running his own company, he found himself $471,000 in debt and on the brink of bankruptcy. That’s when a loyal customer — someone who’d seen how the stress took a toll on Crisara — finally asked, “How’s it really going?”
That simple, gut-punch of a question became a turning point.
Crisara realized he wasn’t just selling parts or labor. He was in the business of trust, confidence and peace of