“The best thing a startup can do, and I’m seeing it happen more and more, is investing in community early on,” growth marketing expert Max van den Ingh of Unmuted tells us. “When I was leading growth at MisterGreen, we created a community for the first thousand Tesla Model 3 owners in the Netherlands. Everyone wanted to be a part of this founding tribe, learn from each other, get insights and so on.”
“This group turned out to be our most effective marketing tool,” he explains in an interview we published this week. “Word-of-mouth went through the roof. We had all of these people talking about our community at