Hands up if you’re not totally convinced that non-fungible tokens (NFTs) are about to take the world by storm.
There’s no doubt that the NFT concept has made its presence felt. Digital artists have welcomed a technology that enables them to produce single or limited-run artworks that can be bought and sold, with their provenance validated on the blockchain. Huge sums have exchanged hands and headlines have been duly grabbed. In the less rarified world of marketing, brands are using so-called utility NFTs to sell tokens and logos that also provide buyers with special benefits, such as loyalty scheme memberships or access to events.
The question