A controversial proposal to erect two digital billboards along Highway 101 in Gilroy has died.
On Monday evening, the Gilroy City Council voted 4-3 to deny an appeal from digital advertising company Outfront Media and property owner Mike Conrotto, who wanted to put up an electronic billboard on his land on the 6400 block of Automall Parkway.
In February, the planning commission denied the proposal, leading Outfront Media and Conrotto to file an appeal that would give the council the final decision.
In the months proceeding the meeting, residents and environmentalists expressed concerns about the billboards, asserting they would add to light pollution, compete with local businesses, distract drivers and