Gilroy may soon allow two digital billboards to pop up along Highway 101 — a move some residents, environmentalists and astronomers aren’t too happy about.
Digital advertising company Outfront Media and property owner Mike Conrotto want to build a billboard that would tower 75 feet on Conrotto’s land on the 6400 block of Automall Parkway. After the city’s planning commission denied their proposal, Outfront Media and Conrotto filed an appeal.
On Monday evening, the Gilroy City Council will make the final decision.
Residents concerned about the digital billboards complain they would be a distraction for drivers, add to light pollution, compete with local businesses and change Gilroy’s rural landscape. But