New York —
It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade.
PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to increased competition. Changes include new drinks, powders and packaging that reinforce the brand’s science-backed roots and market it beyond its longtime identity as a sports drink.
The goal is to reinvent Gatorade beyond a sports drink and into a hydration brand enticing for everybody, Mike Del Pozzo, president of PepsiCo’s US beverage category, told CNN.
Gatorade invented the first,