FTC accuses AI search engine of ‘rampant consumer deception’

An example of one of the websites controlled by Just Answer. Federal Trade Commission

Federal Trade Commission

A search engine powered by artificial intelligence known as Pearl promotes itself as a distinctive service. It offers up answers generated by a large language model then a human gets involved for follow-up questions and fact checking.

There’s just one problem, according to a lawsuit filed by the Federal Trade Commission on Tuesday: the company’s offerings are allegedly a ploy to lock consumers into recurring charges they don’t want, a scheme that ensnared hundreds of thousands of people and that federal regulators are

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