In the 1970s, surf wear brand Ocean Pacific’s clothing – specifically OP’s super-short corduroy shorts – was worn by just about every Southern California surfer or skater; the unofficial uniform of the counterculture then seeped out to the rest of the world.
The apparel brand’s co-founder, Jim Jenks, who started the clothing line after recognizing the need for a better performance surf short while catching waves, died on Sunday, March 19, in his San Diego home. He was 84.