Ford Motor has hired Mike Amend as its chief digital and information officer as the automaker seeks to expand into software, subscriptions and in-vehicle connectivity. Amend, who was president of Lowe’s Online for three years, will focus on Ford’s “use of data, software and technology” — all areas central to Ford’s new Ford+ strategy, the OEM said.
The hire is just the latest sign that Ford is serious about beefing up its digital offerings for customers, as the company seeks to pivot toward high-tech segments. The company calls this plan “Ford+,” which it unveiled earlier this year. Central to this plan is electric vehicles, which Ford wants to comprise