Five Tips On How To Sell High Tech In Low-Tech Industries

By Robin Saluoks, co-founder and CEO of eAgronom.

Do you speak Klingon, Dothraki or Valyrian? No, me neither. But that’s what I would sound like to my customers if I tried explain some of the details of our technology to them.

My customers are farmers who do backbreaking work from dusk until dawn to get food on our tables; they don’t have time to spend hours hunched over laptops keeping up-to-date with the latest software updates—and neither should they have to. Things need to just work, and if something does go wrong, there needs to be someone to call on.

There are many industries,

Related News

Prediction Markets Let You Bet on Whether a Wildfire Will Burn Down Your Town

What Are Fish Oil Supplements Good For? Here’s Your Crash Course

Workers claim unsafe conditions at a restaurant owned by the South Park creators. They have Brooke Shields on their side

Trump Accounts are now live. Here’s what you need to know

How I Went From Side Hustle to 7 Figures in 12 Months Using 4 AI Tools (No Employees, No Investors)

AI Can Do a Lot — But Most Companies Don’t Want It Talking to Their Clients. Here’s Why.