Five Tips On How To Sell High Tech In Low-Tech Industries

By Robin Saluoks, co-founder and CEO of eAgronom.

Do you speak Klingon, Dothraki or Valyrian? No, me neither. But that’s what I would sound like to my customers if I tried explain some of the details of our technology to them.

My customers are farmers who do backbreaking work from dusk until dawn to get food on our tables; they don’t have time to spend hours hunched over laptops keeping up-to-date with the latest software updates—and neither should they have to. Things need to just work, and if something does go wrong, there needs to be someone to call on.

There are many industries,

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