Gallery Books
On April 2, Aubree Jones, a Mormon mom influencer with more than 4 million social media subscribers, posted a video in which she and her husband, Josh Jones, and their seven children stand together in the hallway of their house. Everyone is grinning. White text above them reads “We have an announcement… We’re expecting…” Josh lifts their little white dog into the air from where she was hidden behind the gaggle of humans; she kicks a little, clearly not thrilled at being airborne. “Puppies!!!” the final caption reads.
The short video may seem innocuous but, like so much family influencer content, it’s a rich