We can feel that the economy is slowing. Perhaps, as many analysts predict, we are even headed into a recession. Venture capitalist and private equity firms are putting less capital to work in 2022 and fund-raising for entrepreneurs is getting difficult and going to get worse. But as we know, startups and small businesses are fundamentally different from larger companies. And as such, recessions affect them differently.
Unlike large, global corporations, smaller businesses don’t typically have the diversity of revenue streams to help them stay afloat early in recessions. Similarly, they don’t always operate on the same quarterly and annual budgeting plans but instead tend to rely