Video is big for consumers—in fact, video watching has doubled since 2018—so those businesses that are not yet taking advantage of this key marketing tool are missing out on potential opportunities and leads. As the top video-sharing platform across the globe, YouTube is a great place to get started. But what exactly should businesses do?
To offer some insight, the members of Young Entrepreneur Council discuss unique ways to use video-sharing platforms like YouTube that most companies are not doing and why taking advantage of these strategies can help grow your business.
1. Share Sales Videos Asynchronously
Many companies are using videos as social media tools, but