Jonathan Martinez Contributor
Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor In growth marketing, creative is the critical X factor
They’ve made waves on every screen and have been sponsored by nearly every major brand, from Charli D’Amelio x Hollister to MrBeast x Honey. And they’re only multiplying.
If influencers aren’t part of your early-stage growth marketing plan, it’s time to get on board. When companies think of how to rapidly increase their reach and revenue, paid
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