Chloe Veltman evaluates Nike’s Project Amplify system on a steep incline at the LeBron James Innovation Center in Beaverton, Ore., on Jan. 14. She says that after “getting over the surprise” of initially wearing the Project Amplify shoes, “it kind of feels like my feet are being pushed more aggressively forward.” Gritchelle Fallesgon for NPR
Gritchelle Fallesgon for NPR
The buildings at Nike’s world headquarters — the Philip H. Knight Campus in Beaverton, Ore. — are named after the likes of Serena Williams, Jerry Rice and Mia Hamm. But the company doesn’t recognize only sports superstars as athletes.
“If you