Stewart Hillhouse Contributor
Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: 7 ad types that increase click-through rates Demand Curve: Email marketing tactics that convert subscribers into customers
Around 15% of website traffic comes through paid search ads. But to turn passive searchers into active shoppers, your ads should answer their question and entice them to